The Spectacular Nature of Zoom

The Challenge

Incorporating nature's elements into interior spaces continues to be a growing trend, and the use of architectural glass to achieve this is on the rise. However, readily available photography of an appropriate size, scale and resolution for use in large-scale glass applications is seriously lacking. Stock photography is often too small to achieve a high-definition end result. And custom or commissioned photography can be expensive and/or time-consuming to research, produce and acquire.

The Opportunity

Not expecting requests to diminish, we took the challenge head-on: find a way to minimize frustration during the design and production process, and at the same time, exponentially expand our customers' creative freedom.

We saw several interrelated opportunities: Build our own collection of large-scale photographic images that could serve as interlayers for our ViviSpectra glass. Create these images with sufficient size, scale and resolution to give our customers the creative flexibility they were seeking. And make it simple for customers to work with these images.

The Result: Zoom Digital Darkroom & Zoom Images

The Zoom Digital Darkroom and the Zoom Image Library make it easier than ever for architects and designers to bring nature's beauty to large-scale ViviSpectra glass applications and transform public spaces with stunning high-resolution photography of the world around us.

Created using sophisticated gigapixel image capturing equipment, Zoom images are the result of thousands of individual photographs that are stitched and stacked together to form a single large-scale, super-high-resolution photographic image.

Because of their size and scale, Zoom images afford tremendous customization potential. Users can select specific areas within a full-size photo; use an image at its literal scale; or zoom in and out of an image to discover art within the bigger picture. The possibilities are astounding.

Try it for yourself: Zoom in today!